Problems I'm owning.
Each product starts with a problem worth solving for years — not a pitch deck.
Now · Next · Later
High-level direction only. Not a public backlog.
2026
Basiq
Hospitality operating system — from core to launch.
- NowNow
Multi-tenant core
Tenant isolation, roles, and the module shell venues can grow into.
- NowNow
Menu · Booking · Orders
The daily operating surface — digital menu, tables, and order flow.
- NextNext
Inventory · Accounting · Staff
Back-office modules that close the loop for owners and managers.
2026
SAHL
Arabic-first business software — simple enough to ship.
- NowNow
Product definition
Pin the smallest useful workflow for SMB teams in the region.
- NextNext
Core records & invoicing
Arabic-first UX for invoices, records, and day-to-day ops.
- LaterLater
Workflows that stick
Composable flows teams actually finish — not another ERP maze.
Follow the products. Apply if you need help.
Most of my time goes into Basiq and SAHL. Consulting is limited — and selective.