Case Studies

Real problems. Shipped solutions.

Filter by Government, SaaS, Mobile, Web, AI, or Internal — then open the case study.

SaaS · Hospitality · 2024

Basiq

Ongoing · 2024–present

Problem

Small hospitality businesses stitch together five disconnected tools — one for the menu, another for bookings, a spreadsheet for accounting. Data never lines up and owners fly blind.

Solution

Designed a multi-tenant core so each venue gets an isolated, secure workspace on shared infrastructure.

Results

Basiq is in active development toward a private beta, replacing four separate tools for its first pilot venues.

6

Product modules

Multi-tenant

Architecture

AR / EN

Bilingual

SaaS · SMB · 2025

SAHL

In build · 2025

Problem

Most business tools built for the region are either heavyweight ERPs or English-only SaaS that never fit how local teams actually work.

Solution

Start Arabic-first, not Arabic-as-a-translation.

Results

SAHL is in early product definition. Follow along as it takes shape.

2025

In build

SMB

Focus

Arabic-first

UX

Travel · Mobile · 2023

Visit Basra

4 months · 2023

Problem

Basra has rich tourism potential but no single trustworthy guide — visitors relied on scattered social posts and word of mouth.

Solution

Built one Flutter codebase targeting both iOS and Android to ship faster with a small budget.

Results

Shipped to production and published on Google Play as a working city guide.

iOS + Android

Cross-platform

Published

Google Play

3

Content verticals

Events · Web · 2024

Drag Race Basra

3 months · 2024

Problem

Championship organisers were managing competitor registration by hand across messaging apps, with no single source of truth on race day.

Solution

Built registration flows for both competitors and the auto show, validated end to end.

Results

Live at dragracebasra.com, handling sign-ups and race-day information in one place.

Live

In production

Realtime

Countdown

Multi-category

Sign-up

Hospitality · Web · 2024

Nitrogen

6 weeks · 2024

Problem

The café's PDF menu was slow, unsearchable, and impossible to keep in sync between Arabic and English.

Solution

Modelled the full menu in Supabase with clean bilingual content.

Results

Live at nitrogen-menu.com as the café's primary menu across both languages.

113

Menu items

12

Categories

AR / EN

Bilingual

Government · HR · 2022

Masirati

8 months · 2022

Problem

Employees had no way to see their own administrative records or payment status without going desk to desk through paperwork.

Solution

Built a self-service portal on Laravel/MySQL covering records, salaries, and HR payments.

Results

Running in production as the day-to-day self-service system for staff.

Production

Deployed

HR + Payroll

Scope

Multi-branch

Rollout

Government · Public Services · 2021

Ministry Systems

12 months · 2021

Problem

Performance reviews and citizen complaints were handled on paper, with no traceability and long turnaround times.

Solution

Designed the internal system architecture after being promoted to lead it in 2021.

Results

Both systems deployed and in use at the Ministry of Electricity headquarters in Baghdad.

2

Systems live

Ministry HQ

Deployment

Citizen-facing

Reach

Manufacturing · CRM · 2023

Walaa

3 months · 2023

Problem

The firm tracked customers and loyalty on spreadsheets, so rewards were inconsistent and relationships fell through the cracks.

Solution

Built a tailored CRM around the firm's actual sales process.

Results

Delivered as the firm's customer and loyalty system.

Custom CRM

Built for one

Automated

Loyalty points

Logistics · 2023

Shamtta

4 months · 2023

Problem

Shipments crossing borders lost visibility at every handoff, with no secure single record of status.

Solution

Modelled the shipment lifecycle with clear status transitions.

Results

Delivered as a working shipment tracking and logistics tool.

Cross-border

Tracking

Secure

By design

Follow the products. Apply if you need help.

Most of my time goes into Basiq and SAHL. Consulting is limited — and selective.