Now

What I'm focused on.

Updated July 2026. A living snapshot — not a résumé.

Currently Building

In motion.

In build

SAHL

Arabic-first business software — defining the smallest useful workflow for SMB teams.

Open →

Phase 2

Basiq

Hospitality operating system — menu, booking, and orders on a multi-tenant core.

Open →

Active

Business OS

Internal platforms that replace spreadsheet chaos for operators and owners.

Open →

Exploring

AI Unit

Practical AI inside real products — automation, RAG, and operator-facing tools.

Open →
Reading

On the desk.

  • Working Backwards — Amazon product discipline
  • The Design of Everyday Things — Don Norman
  • Staff Engineer — Will Larson
Learning

In the loop.

  • Multi-tenant billing patterns for regional SaaS
  • Arabic-first UX systems (not translation layers)
  • On-prem + cloud hybrid delivery for institutions

Next Goal

Ship Basiq public beta with pilot venues, and lock SAHL’s first workflow into a usable product surface.

Follow the products. Apply if you need help.

Most of my time goes into Basiq and SAHL. Consulting is limited — and selective.

Explore products Apply for consulting