Not a pitch deck. The long-term bet behind every product.
Most business software will disappear into the background. Owners won't open dashboards — they'll ask questions and get answers. AI won't replace people; it will remove the busywork so people do what only they can do.
Hospitality in the region runs on duct tape. Basiq exists because someone needs to own this problem for years, not deliver a project and leave.
Most SMB tools are heavyweight ERPs or English-first SaaS. SAHL is the bet that back-office software can be genuinely simple and Arabic-first.
I want businesses in this region to stop buying software built for someone else's market. I want founders to be known for products, not portfolios.
Most of my time goes into Basiq and SAHL. Consulting is limited — and selective.